CategoryRetail Tips & Trends

As the weather warms, we find ourselves exploring the great outdoors to recharge and relax. We breathe in the fresh air and shake off the cobwebs and enjoy all that nature has to offer. Nature illustrates, so elegantly, the fundamentals of good design. Take a walk and notice the vibrant block of colors, the balance of trees framing houses, the soft flow of moving leaves, the fragrance of pine trees,…

Visual design is powerful.  We experience the world through our senses.  It guides us away from pain and discomfort and towards pleasure and joy.  We avoid things that cause harm to our bodies and souls.  It doesn’t matter if it is a situation, people or place, we are constantly making adjustments to find satisfaction vs discomfort.  Our senses work unconsciously as we quickly spit food that is not palatable, instantly…

In my last blog, I left people on a little bit of a cliff hanger . . . announcing that retailers need to take new measures by rearranging floor patterns in view of the pandemic.  Creating environments that feel safe is setting precedence in visual design. It can be distressing to contemplate how to maximize sales with less space with a shortened shopping window for our customers.  I assure you;…

Businesses throughout the world have closed their doors supporting the health of citizens.  It is rearranging how we perceive our personal and professional lives.  This pause in “business as usual” has offered new perspectives  on focus, values and priorities.  As consumers American’s have hunkered down in their own spaces they have been “connecting” with those they love, purging unnecessary articles, learning new hobbies and ultimately reassessing what is significant. It…

The pandemic has changed the world from the inside out.  It has set new priorities regarding focus and safety.  As regions open, individuals will migrate slowly to a new normal. Social exchange behavior has altered and it will not be back to “business as usual.”  As a brick and mortar retailer, it is important to understand how the dynamics of the consumer psyche has changed and the steps you can…

It is awesome to study how our eyes interpret our environments.  By understanding how we “see” the world, can assist with maximizing store layout.  Our eyes generalize information and by incorporating white space into your store, it literally directs customer’s eyes.  The white space between these words gives letters meaning, and are easy for our minds to assimilate.  By creating clearly defined displays, we give meaning to every inch of…

2020 is a year of transformation.  The pendulum of experiences from the pandemic has touched everyone.   As people hunker down in their homes and businesses came to a halt, it provided  a pause in the busyness of life and an opportunity to reevaluate priorities. I have learned that where I focus my time is precious, connection has new meaning, and ultimately, fulfillment comes, both professionally and personally, from listening to…