As the weather warms, we find ourselves exploring the great outdoors to recharge and relax. We breathe in the fresh air and shake off the cobwebs and enjoy all that nature has to offer. Nature illustrates, so elegantly, the fundamentals of good design. Take a walk and notice the vibrant block of colors, the balance of trees framing houses, the soft flow of moving leaves, the fragrance of pine trees,…
Posts Written ByGretchen Kroll
May is National Photography Month
They say that a picture is worth a thousand words. I find that a meaningful and profound picture can engage the mind, the heart, and the soul. In visual design, retail success is about capturing the moment. It is about engaging our customers and drawing them in to delight in the wares that we sell. Retailers search for inspiration to create visually appealing displays in the hopes of making our…
Changes in Visual Design – re-connect!
Visual design is powerful. We experience the world through our senses. It guides us away from pain and discomfort and towards pleasure and joy. We avoid things that cause harm to our bodies and souls. It doesn’t matter if it is a situation, people or place, we are constantly making adjustments to find satisfaction vs discomfort. Our senses work unconsciously as we quickly spit food that is not palatable, instantly…
Successful Retailing in action!
Inspirational Retailing – Mary Liz, Leon & LuLu planning for future retail.
Creating a new visual design for your store
In my last blog, I left people on a little bit of a cliff hanger . . . announcing that retailers need to take new measures by rearranging floor patterns in view of the pandemic. Creating environments that feel safe is setting precedence in visual design. It can be distressing to contemplate how to maximize sales with less space with a shortened shopping window for our customers. I assure you;…
Before relaunching – Discover what brings you joy!
Businesses throughout the world have closed their doors supporting the health of citizens. It is rearranging how we perceive our personal and professional lives. This pause in “business as usual” has offered new perspectives on focus, values and priorities. As consumers American’s have hunkered down in their own spaces they have been “connecting” with those they love, purging unnecessary articles, learning new hobbies and ultimately reassessing what is significant. It…
Reimagine Store Layout!
The pandemic has changed the world from the inside out. It has set new priorities regarding focus and safety. As regions open, individuals will migrate slowly to a new normal. Social exchange behavior has altered and it will not be back to “business as usual.” As a brick and mortar retailer, it is important to understand how the dynamics of the consumer psyche has changed and the steps you can…
Layout your store and create focal points
It is awesome to study how our eyes interpret our environments. By understanding how we “see” the world, can assist with maximizing store layout. Our eyes generalize information and by incorporating white space into your store, it literally directs customer’s eyes. The white space between these words gives letters meaning, and are easy for our minds to assimilate. By creating clearly defined displays, we give meaning to every inch of…
Welcome to Tripar Blog!
2020 is a year of transformation. The pendulum of experiences from the pandemic has touched everyone. As people hunker down in their homes and businesses came to a halt, it provided a pause in the busyness of life and an opportunity to reevaluate priorities. I have learned that where I focus my time is precious, connection has new meaning, and ultimately, fulfillment comes, both professionally and personally, from listening to…
Don’t “Shutter” About Displays
To create inviting in-store displays, retailers must take time to visually inspire customers. While it is necessary to incorporate fixtures to keep products organized and grouped, the fixtures often look cold, manufactured and ordinary. Tripar’s wooden shutter ladder display (#16450) is a wonderful alternative that allows retailers to showcase a wide variety of products with charm. This unique ladder is a perfect store accessory that can adapt to meet a…